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Just Like us...


In 2010, we caught a wild idea to launch a competition swimwear line with one simple goal: DO BETTER. We committed ourselves to providing athletes everywhere with high quality gear that is made domestically under fair working conditions, offering unique prints that celebrate individuality and durability lasting multiple seasons. Delivering product made from materials and local craftsmanship that hold up under the grueling conditions through which athletes put their gear remains a top priority. We are female owned and operated, we offer the widest range of sizes in the competition aquatics arena, and with grit, determination, and an unwavering commitment to our vision, we now get to rebuild after making it through a global pandemic. That's pretty HARDCORE.



noun: hardcore

Synonyms: diehard, staunch, dedicated, committed, steadfast

1. The most active, committed, or strict members of a group or movement.

2. Highly committed in one's support for or dedication to something.

3. A label given to those who are at the top of what they do.

TREADING LIGHTLY (except in the water...)

As we watch the world around us change rapidly, we see wasteful practices everywhere. We are committed to working in close tandem with the O.G. business partner, Planet Earth, to preserve her beauty and resources as much as possible.

One huge way we do this is by manufacturing “On-Demand,” on US soil. We don’t order thousands of units from factories overseas, only to send unsold inventory into landfills or clearance sales, perpetuating careless consumer habits. Every single order placed on our website, both retail and custom/team, is manufactured to order, for YOU. This means we get to offer the widest selection of sizes in the competition aquatics market. Does it take a few more days to get to you? Yes. Is it worth it? BIG YES. This is the way of the future, join the revolution.


The fabrics we use for many of our products are made from recycled bottles and we never stop searching for more innovative ways to close that loop. All of our fabrics and materials are top notch, long lasting, chlorine and salt water resistant. We live by the mantra, QUALITY OVER QUANTITY. We are admitttedly not the cheapest, but we are the best. The lifetime value of your Hardcore gear will far outperform any clearance or discounted items that will need to be regularly replaced and trashed.


Our shipping methods and materials are doin' work too. Domestically, we ship via USPS and UPS Ground. Our mailers are made of recycled materials and can be reused, our garment bags are made of paper vellum which can be recycled or composted. Our bulk orders are shipped in sustainably made cardboard boxes sealed with paper tape, no plastic needed


We hope to inspire people, brands and companies of all sizes to follow suit. The relationships we forge with our customers are tight knit and authentic because we truly care about what you care about - and we think that’s pretty darn good for business.


We are athletes and entrepreneurs.

We believe in and are committed to top of the line, on-demand, domestic manufacturing.

We are suckers for the challenge and the never before done.

We love our community of water loving weirdos more than we could possibly express.

We obsess over quality of the physical and mental.

We believe that goodness cannot be rushed.

We are staunchly anti-fast fashion.

We adore Planet Earth and all of her inhabitants (even spiders).

We look discomfort dead in the eye, asking its purpose.

We call failures “lessons.”

We value individuality and think it should be expressed often.


We are thrilled you're here, it’s time to DO BETTER, JOIN THE REVOLUTION, and BE HARDCORE.