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WHAT’S NEW

  Custom Team Suits

Custom
Team Suits

We love working with coaches and swimmers alike, developing bitchin’ custom suit designs. Let us show you what we can do for your team.

 
  Womens

Women’s

 
 

Free Stickers

 
  Mens

Men’s

 
 

Made In USA

From start to finish. Everything we produce is made in our native Southern California.

 
  • Tuesday morning inspiration - ocean eyes 👀 #hardcoreinspo #behardcore
  • So grateful & proud to be American! Today and everyday ❤️ Hope you all had an awesome Memorial Day! 🇺🇸 #AmericanMade #USAUSAUSA
  • Even lawyers love #TheUnitedStatesofHardcore! 😂🙌🏻 #HARDCORESPORT
  • Squats on squats on squats! Definitely getting the shot! #bts with @mike2swim #weworkbarefoot #behardcore #hardcoresport
  • Very first look at a line we are developing with our favorite badass photographer @mike2swim!!! You'll be able to WEAR his work soon!! #mikelewisinception #photosofphotos #bts #mikelewis #olavistaphotography
  • Mid-shoot burrito break! #feedthemodels #behardcore #hardcoreburrito #bts
  • Shooting again with @mike2swim !!! You all know what that means... getexcited.com !!!! #bts #hardcoresport #behardcore #swimwithmike #mikelewis #olavistaphotography
  • #WhereIdRatherBe... 🙌🏻☀️🌊
TONY TUESDAY #4 - Trofeu Brazil 4/21/2015 7:07 PM

It is amazing how important being mentally strong is in sports. At 33 years old, I physically feel great. I played most of all the games,...
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WE ARE HARDCORE

Founded on the pool decks of Southern California by serious swimmers who know what it means to train at intense levels on a daily basis. Our true, authentic, athlete driven, innovative, iconoclastic, and creative style differentiates us from the bland competitive swim industry and gives us reason to be.