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WHAT’S NEW

  Custom Team Suits

Custom
Team Suits

We love working with coaches and swimmers alike, developing bitchin’ custom suit designs. Let us show you what we can do for your team.

 
  Womens

Women’s

 
 

Free Stickers

 
  Mens

Men’s

 
 

Made In USA

From start to finish. Everything we produce is made in our native Southern California.

 
  • Help us make a Splash with MSAA this Memorial Day! β˜€οΈπŸ’¦
We want to bring everyone across the country together on Memorial Day to make a difference for MS.  Join our Making a Splash for MS Memorial Day Team!! πŸ‘ŠπŸ» 7 Easy Ways to Participate: 
1.  Register on MSAA’s Making a Splash for MS – Memorial Day Team before May 15th to receive your welcome kit and Swim for MS swag before Memorial Day weekend.-- if you didn't do this-don't worry! 
2.  Make a donation to the event! 
3.  Already registered?  Email swim@mymsaa.org and we will add you to the team!
4.  On Twitter or Instagram, Post a picture of you and your family and friends making a splash on Memorial Day!  Don’t forget to check our social media accounts this month!  We will be posting pictures of fellow team members making a splash for MS all across the country.
5.  Don’t have a pool?  Not necessary!  Make a splash in your nearest Ocean, Lake, River, or Sprinkler!  Take a dive, swim laps, dip your toes in the water, or just float your way through Memorial Day. 
6.  Any Pool, Any Time, Any Way you Swim for MS helps Improve Lives Today.
#SwimforMS #MemorialDaySplash
  • Even lawyers love #TheUnitedStatesofHardcore! πŸ˜‚πŸ™ŒπŸ» #HARDCORESPORT
  • Squats on squats on squats! Definitely getting the shot! #bts with @mike2swim #weworkbarefoot #behardcore #hardcoresport
  • Very first look at a line we are developing with our favorite badass photographer @mike2swim!!! You'll be able to WEAR his work soon!! #mikelewisinception #photosofphotos #bts #mikelewis #olavistaphotography
  • Mid-shoot burrito break! #feedthemodels #behardcore #hardcoreburrito #bts
  • Shooting again with @mike2swim !!! You all know what that means... getexcited.com !!!! #bts #hardcoresport #behardcore #swimwithmike #mikelewis #olavistaphotography
  • #WhereIdRatherBe... πŸ™ŒπŸ»β˜€οΈπŸŒŠ
  • Super fun seeing our goods on display at @lajollaswimandsport! πŸ˜†β˜€οΈ #HARDCORESPORT
TONY TUESDAY #4 - Trofeu Brazil 4/21/2015 7:07 PM

It is amazing how important being mentally strong is in sports. At 33 years old, I physically feel great. I played most of all the games,...
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WE ARE HARDCORE

Founded on the pool decks of Southern California by serious swimmers who know what it means to train at intense levels on a daily basis. Our true, authentic, athlete driven, innovative, iconoclastic, and creative style differentiates us from the bland competitive swim industry and gives us reason to be.